Nitin Mehta
Department of Management
University of Toronto
Canada
Biography
Nitin Mehta is a Professor of Marketing and Co-Academic Director, MMA Program at Rotman. His research focuses on structural models on consumer search behaviour; structural models on cross-category choices; structural models on memory, learning and forgetting; and structural models on product line design. Nitin teaches courses in Marketing Management and Econometric Methods in Marketing Nitin Mehta is a Professor of Marketing and Co-Academic Director, MMA Program at Rotman. His research focuses on structural models on consumer search behaviour; structural models on cross-category choices; structural models on memory, learning and forgetting; and structural models on product line design. Nitin teaches courses in Marketing Management and Econometric Methods in Marketing
Research Interest
Management
