Ron N. Borkovsky
Marketing
University of Toronto
Canada
Biography
Ron N. Borkovsky is Assistant Professor of Marketing at Rotman. He received a Ph.D. in Managerial Economics & Strategy from the Kellogg School of Management, Northwestern University. His research focuses on computation and estimation of dynamic models of industry evolution. He has applied such models in studying innovation, product development, and brand building. Prior to pursuing a Ph.D., Ron worked as an Economic Consultant for Charles River Associates. Ron N. Borkovsky is Assistant Professor of Marketing at Rotman. He received a Ph.D. in Managerial Economics & Strategy from the Kellogg School of Management, Northwestern University. His research focuses on computation and estimation of dynamic models of industry evolution. He has applied such models in studying innovation, product development, and brand building. Prior to pursuing a Ph.D., Ron worked as an Economic Consultant for Charles River Associates.
Research Interest
Marketing
