William (bill) Mcconkey
Department of Management
University of Toronto
Canada
Biography
Bill supervises students who wish to pursue entrepreneurial opportunities during their work terms, helping them build business plans and bring their concepts to market. Bill is involved in several student organizations, including TMG The Marketing Group, LIVE and the department’s new Advertising club. Bill sits on the Board of Advisors and Board of Directors of a number of Canadian companies. Bill supervises students who wish to pursue entrepreneurial opportunities during their work terms, helping them build business plans and bring their concepts to market. Bill is involved in several student organizations, including TMG The Marketing Group, LIVE and the department’s new Advertising club. Bill sits on the Board of Advisors and Board of Directors of a number of Canadian companies.
Research Interest
Exploring the interface between dynamic market motivations and product management cultures that are highly responsive to changing product requirements Creative methods of promotion in psychologically saturated environments The role of corporate idiosyncratic (jargon) language in customer service dissatisfaction
