Harvir Bansal
Associate Professor
MANAGEMENT SCIENCES
University of Waterloo
Canada
Biography
Harvir Bansal is an Associate Professor in Department of Management sciences in University of waterloo.
Research Interest
MANAGEMENT SCIENCES
Publications
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Bansal HS, Taylor SF. The service provider switching model (spsm) a model of consumer switching behavior in the services industry. Journal of service Research. 1999 Nov;2(2):200-18.
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Bansal HS, Irving PG, Taylor SF. A three-component model of customer to service providers. Journal of the Academy of marketing Science. 2004 Jul;32(3):234-50.
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Bansal HS, Voyer PA. Word-of-mouth processes within a services purchase decision context. Journal of service research. 2000 Nov;3(2):166-77.
