Alison Simpson

Biography

Ms. Alison Simpson has been Senior Vice President of Marketing and Branding at TMX Group Limited since February 13, 2017. Ms. Simpson is responsible for building TMX's marketing strategy with a focus on enhancing its presence and impact across the full spectrum of available channels, including digital, mobile and social media. In support of TMX's overall corporate strategy, she lead creative, digitally-focused campaigns to position TMX as a premier global brand and improve stakeholder and client engagement across all business areas. Ms. Simpson serves as the Managing Director of Venture Communications Ltd. (Canada). Ms. Simpson worked at BBDO (Vancouver and Toronto) and MacLaren McCann (Toronto) before taking on the lead position at Enterprise. Ms. Simpson has more than 20 years of experience in marketing, branding and communications, specializing in building and implementing transformative digital and client loyalty strategies for high profile Canadian and international companies across a diverse range of industries. Most recently, she served as Senior Vice President of Marketing and Customer Experience at Holt Renfrew, where she built the luxury retailer's loyalty and customer initiatives, expanded the digital and brand marketing capabilities and was part of the executive team for the e-commerce launch. Among her other previous work experience, Ms. Simpson served as Executive Vice President of Bond Brand Loyalty (formerly Maritz Canada Inc.) and as Vice President of Marketing Communications at Rogers.

Research Interest

Business