Jenna Richards
CPA, CA
Senior Manager, Saskatoon
Virtus Group LLP
Canada
Biography
I imagine the arts can accomplish more. The possibility for interconnectivity and innovation the arts bring to the table could help societies bridge social, economic, and cultural disparities. I have realized this potential working with institutions like the Ottawa Chamber Music Society, HASO, CAMMAC, promoting charities like MusiCounts, engaging in community and musical collaborations, as well as researching programs such as El Sistema and initiatives like the Youth Coalition for Music, but there is so much left to explore. I want to transform the way people think of the arts, especially music, and expand its traditional uses. Ironically, I did not initially plan my musical education for this purpose. I chose to pursue music because it is what I love. Studies with outstanding professors at the University of Toronto, as well as activities within my faculty and community, have shaped me into a dedicated solo and collaborative artist, but they have also given me insight into both the non-profit sector and the music industry. What I discovered was that my passion within the performance vein could work alongside my ambition for social change. I truly feel that the arts, especially music, can stimulate positive change in the world and through my Master of Philanthropy and Nonprofit Leadership degree at Carleton I gained further resources to uncover these possibilities.
Research Interest
Business and Management