Edward Sims

Biography

Ed Sims is the Executive Vice-President, Commercial for WestJet. He leads the teams responsible for sales, communications and marketing, network planning and scheduling, revenue management, corporate development, airline partnerships, distribution and WestJet Vacations. Since starting in the United Kingdom travel industry, Ed has enjoyed a varied career spanning more than 30 years in tourism and aviation across the European and Australasian markets. Prior to WestJet, Ed held senior commercial and operational leadership positions within the Tui, Thomas Cook, and Virgin Groups and served for ten years at Air New Zealand where he led the international wide-body business. His most recent role was as CEO of Airways, New Zealand’s air navigation service provider. Throughout his career Ed has demonstrated that an emphasis on peoples’ development and transparent communication are the stepping stones to success. Drawn to WestJet’s culture, Ed guides his team based on professional values of accountability, resilience, authenticity, aspiration, and humility. As recent arrivals to Calgary from New Zealand, snowy Canadian winters will be a new experience for Ed and his family but if they need to escape it will be to a favourite WestJet destination; Cuba.

Research Interest

Business