Zhou Erfeng
Business Administration
Anhui Normal University
China
Biography
Zhou Erfeng , female, Anhui Anqing, doctor of management, research direction for the supply chain management and consumer behavior, is now an lecturer in Anhui Normal University School of Economics and Management, the main courses are: supply chain management, consumer behavior.
Research Interest
Supply chain management, consumer behavior
Publications
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Zhang JZ, Zhou E , Gou Q , Li S (2014) Marketing decisions with reference price effect, in John Wang (ed.) Encyclopedia of Business Analytics and Optimization , Volume 3, IGI Global Press, pp. 377-388.
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Zhou E, Zhang JZ, Gou Q *, Liang L (2015) A Two Period Pricing Model for New Fashion Style Launching Strategy, International Journal of Production Economics 160 (1): 144-156.
