Dai Xianchi
Associate Professor
Dept of Marketing
Asia-Pacific Institute of Business, The (APIB)
China
Biography
Dr. Dai Xianchi is currently working as a Professor in the Department of Dept of Management, Asia-Pacific Institute of Business , china. His research interests includes Dai, Xianchi, Hsee, Christopher, 2013, Wish versus Worry: Ownership Effects on Motivated Judgment . Journal of Marketing Research, vol. 50, pp. 207-215. He is serving as an editorial member and reviewer of several international reputed journals. Dr. Dai Xianchi is the member of many international affiliations. He has successfully completed his Administrative responsibilities. He has authored of many research articles/books related to Dai, Xianchi, Hsee, Christopher, 2013, Wish versus Worry: Ownership Effects on Motivated Judgment . Journal of Marketing Research, vol. 50, pp. 207-215.
Research Interest
Consumer Judgement and Decision Making; Preference Construction and Valuation; Self Control and Intertemporal Choice
Publications
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Dai, Xianchi, Hsee, Christopher, 2013, Wish versus Worry: Ownership Effects on Motivated Judgment . Journal of Marketing Research, vol. 50, pp. 207-215
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Si, Kao, Robert S. Wyer, and Xianchi Dai (2016), "Looking Forward and Looking Back: The Likelihood of an Event’s Future Reoccurrence Affects Perceptions of the Time It Occurred in the Past," Personality and Social Psychology Bulletin, 42 (November), 1577-1587
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Kwan, Canice, Xianchi Dai, and Robert Wyer (forthcoming), "Contextual Influences on Message Persuasion: The Effect of Empty Space," Journal of Consumer Research
