Cui Zheng
Professor
Business Administration
Beijing Technology and Business University
China
Biography
Dr. Zheng Cui Graduated from Management and Marketing Dept., University College Cork and achieved PhD Degree，Member of Irish Management Academy. Dr. Cui’s research Interests include Service Marketing; Service Quality Management; Cross-culture management in Chinese marketing. From 2004 to 2008, Dr. Cui worked for University College Cork Ireland, as visiting lecturer and mentor of PAL course. From 2008 to now, Dr. Cui works as an associate professor of Marketing Dept., Business School, BTBU. During these 5 years, Dr Cui presses 14 academic papers include EI, CSSCI and CSCD papers and 2 books. At same time, as the team leader and main team member, Dr Cui involved into many Chinese national level and the provincial and ministerial level or enterprises research program.
Research Interest
Marketing Management, Marketing Model and Brand Management
