Feng Yingru
Professor
Business Administration
Beijing Technology and Business University
China
Biography
Yingru Feng, Master, associate professor. The course： hotel operation and management, business etiquette. Research direction: hotel management, service quality management, tourism enterprise management. Books and papers:《Study on the development of China's tourism e-commerce Present Situation and Countermeasures》,《The planning and marketing of tourism theme activities》, 《6σ and the hotel service quality management》, 《Research on the development of capital exhibition industry》, 《Hotel business guests marketing Study》, 《The Strategic Management’s Mistakes and Strategic Formats Choice of China Hotels》etc.
Research Interest
Marketing Management, Marketing Model and Brand Management
