Guo Chongyi

Biography

ChongyiGuo, Male. Ph.D., Science, Peking University.Associate Professor, Director of Marketing Department, Business School, Beijing Technology and Business University, Person in Charge of MarketingProfessional. Visiting Scholar of UMass Boston.Member of the Council, China Commercial History Institute. Courses Taught Include Retail Management, Marketing, MarketingManagement, and Marketing Case Study. Research Interests Include Wholesale and Retail Management, Marketing Analysis and Decisions, Circulation of Agricultural Products, and Location Theory& Applications. Responsible for the National Fund of Philosophy and Social Science of China: “Study onwideningManagement Institution of Circulation Channelof Agricultural Products”. Responsible for theFund of Philosophy and Social Science of Beijing: “Study on the Construction of Beijing Residents’ Agricultural Products Supply Security System”.Participation inMany Projects at the Provincial and Ministerial Level, Many Business ConsultingProjects, and Many Government Projects. More than 20 research papers Published, the author or co-author of more than 10 books.

Research Interest

Marketing Management, Marketing Model and Brand Management