Zhang Yong
Professor
Business Administration
Beijing Technology and Business University
China
Biography
Yong Zhang, Professor of marketing. Master, 1990, BeiJing Institute of Business, China; B.S.,1983, BeiJing Institute of Business, China. The Main Channel of the Control over the Costs of Sales Agents,[J] Management World,2009. The Research of Chinese time-honored brand Enterprise’s Chain Store Operation Model_Based on QuanJuDe Case Study, [J]Chinese Jounal Of Management,2012. What Affects the Decision-making Consumers Consumption of Luxury Goods: An Evidence Case from China，IEEM2010 in Macao,2010.
Research Interest
Marketing Management, Marketing Model and Brand Management
