Chan Andrew Chi-fai
Professor
Marketing
Center for Chinese Financial Development and Reform
China
Biography
Professor Head, Shaw College; Director, Executive MBA Program Department: Dept of Marketing
Research Interest
Strategic Marketing; Business Negotiation; Consumerism; China Marketin
Publications
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Tse, Alan Ching-biu, Chan, Andrew Chi-fai, SBS, JP, 2004, The Relationship Between Interactive Functions and Website Ranking . Journal of Advertising Research, vol. 44 no. 4, pp.369-374
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Liu, S. Sandra, Wang, C.L. Charlie, Chan, Andrew Chi-fai, SBS, JP, 2004, Integration of Multiple Sales Channels with Web-Based Technology - A Case of the Pharmaceutical Industry . Journal of Business-to-Business Marketing, vol. 11 no. 1/2, pp.131-152
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Chan, Andrew Chi-fai, SBS, JP, Tang, YS, 2008, Success Leader: Heart to Heart Talk.
