Chin-nung Liao
Associate Professor
Business Administration
China University of Science and Technology
China
Biography
Dr. Chin-Nung Liao is Ph.D in Management Sciences from TamKang University. Currently, he is the Associate Professor in the Department of Business Administration of China University of Science and Technology.
Research Interest
Mainly interested in marketing management as the main axis, such as products, prices, access, promotion, sales staff incentives, the use of theory, including; transaction cost (Transaction cost) theory, game theory (Game theory), goal planning (GP) Analysis (AHP, ANP), Fuzzy theory, Taguchi loss function, TOPSIS, ARAS ..., etc., for marketing and work related issues. Industry expertise: marketing strategy, logistics management, chain operations.
Publications
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Liao, C.N. (2007). The effects of transaction cost on market transparency when Hotelling market. Journal of Information & Optimization Sciences 28(1), 81-94.
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Liao, C.N. (2007). Marketing Channel Competition and Transaction Cost: Nash Game Perspective. Journal of China Institute of Technology 36, 53-66.
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Chen, M.S., Chang, H.J., Huang, C.W. and Liao, C.N. (2006). Channel coordination and transaction cost: A game-theoretic analysis. Industrial Marketing Management 35 (2), 178-190.
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Liao, C.N. (2006). The Effect of Retailing Channel under Private Brand and Transaction Cost. Journal of China Institute of Technology 34, 59-74.
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Chen, M.S., Chang, H.J. and Liao, C.N. (2005). Optimization model for salesforce compensation under effort level. Journal of Information & Optimization Sciences 26 (3), 587-598.
