Hong Ruyao
Assistant Professor
Business Administration
China University of Science and Technology
China
Biography
Dr. Hong Ruyao received his Ph.D in BA from National Taipei University.Currently, he is the Assistant Professor in the Department of Business Administration of China University of Science and Technology.
Research Interest
Knowledge management, corporate evaluation, corporate finance, experiential marketing, customer loyalty, and competitive strategy
Publications
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Hong Ruyao, Gu Yongjia, Kang Jianting, "ARMA-GARCH Risk Value Model Predictive Performance Demonstration", Journal of China Institute of Technology, , June, 2006
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Shi Jincun , Hong Ruyao , "Light storage industry-related products patent centralized licensing model of the case study", science and technology Journal of China Institute of Technology, Vol. 34, No. 13-36, Hong Kong, China, Hong Kong, China. Journal of the China Society for Scientific andTechnical Information , 11 (2), 1-32, June, 2006
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Shi Kam village, Yao Hong Confucian, "loyalty to the customer perception of fairness - the role of intermediary variables" economic Soochow University business School, 60,39-66, March, 2008
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Hong Ruyao, "customer loyalty research - to the Chinese Academy of Technology student restaurant," Chinese technology College, No. 40, June, 2009
