Qiu Yu Ping
Assistant Professor
Advertising
Chinese Culture University
China
Biography
Qiu Yu Ping received his degree of Doctor of Business Administration from Taiwan University of Science and Technology. Currently, he is the Assistant Professor in the Department of Advertising. He has the experience of working as Associate Professor, Department of Graphic Communication, Taiwan Normal University.
Research Interest
Digital marketing, community management and marketing, media messaging design, computer media communication, web news dissemination
Publications
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Luarn, Pin; Lin, Hong-Wen; Chiu, Yu-Ping; Shyu, Yu-Liang; Lee, Pei-Ching (2016). The Categorising Characteristics of Facebook Pages: Using the K-Means Grouping Method. International Journal of Business and Management, 11(2), 60-68.
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Pin Luarn, Peng Huang, Yu-Ping Chiu*, I-Jen Chen (2016). Motivations to engage in word-of-mouth behavior on social network sites. Information Development, 32(4) 1253-1265.
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Ai-Yun Hsieh, Shao-Kang Lo, Yu-Ping Chiu* (2016). Where to Place Online Advertisements? The Commercialization Congruence between Online Advertising and Web Site Context. Journal of Electronic Commerce Research, 17(1), 36-46.
