Zheng Shaocheng
Associate Professor
International Trade
Chinese Culture University
China
Biography
Zheng Shaocheng received his degree of Doctor of Management from Jilin University, China. Currently, he is the Assistant Professor in the Department of International Trade in Chinese Culture University. He has the experience of working as Associate Professor in the Department of Tourism of China University of Culture and as an Assistant to the Legislative Yuan Group
Research Interest
Marketing, Service marketing, International marketing
Publications
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ZHENG Shao-cheng, WANG Xue-qiu, YE Yu-wei, June 2008 Research on the Factors Influencing the Impact of Blogs, Journal of Business Administration, 13 (1), 19-46.
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Shao-Cheng Cheng, & Yu-Huan Kao, (2011), Which Colour is Better? The Influence of Website Photo Color on Consumer- The Incongruity Viewpoint. The Business Review, Cambridge. Vol.17, No. 2, pp .117-123.
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Shao-Cheng Cheng, & Yu-Huan Kao, (2015), The Moderating Role of Corporate Image on the Impact of Service Guarantee on Service Recovery Effect. The Journal of American Business Review. Vol.3, No. 2, pp . 209-216.
