Perry Yun-kit Ip
Assistant Professor
Tourism and Management
City University of Macau
China
Biography
Perry Yun-kit Ip is an Assistant Professor of Faculty of Tourism and Management at City University of Macau, China.
Research Interest
Quantifying the measurement scale of entrepreneurship, The practice of mystery shopping in the Greater China Region, Management practice in relation to sustainability, Strategic formulation framework, Social Media Marketing, Service Quality/Operations Management
