Shen Lei
Professor
Marketing Mangement
Donghua University
China
Biography
SHEN Lei is currently working in Donghua Uiversity
Research Interest
Marketing Mangement
Publications
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Isaac Twum Asare & Shen Lei (2017) Investigating the Effect of Selected Marketing Efforts in Brand Equity Creation and Its Cross-Cultural Invariance in Emerging Markets International Journal of Marketing Studies 9: 1
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Akram, Tayyaba & LEI, SHEN & Haider, Muhammad & WAQAR AKRAM, MUHAMMAD. (2016). WHAT IMPACT DO STRUCTURAL, RELATIONAL AND COGNITIVE ORGANISATIONAL SOCIAL CAPITAL HAVE ON EMPLOYEE INNOVATIVE WORK BEHAVIOUR? A STUDY FROM CHINA. International Journal of Innovation Management.
