Lin Yi

Biography

Associate Professor Lin Yi, male, Fujian Fuzhou, doctor of economics, master tutor, executive director of China Association of commercial technicians, Fujian Provincial Association of the second member of the Council, Fujian Normal University, the first batch of 100 outstanding young backbone teachers. In recent years, he has presided over the Ministry of Education, Youth Project Humanities and Social Sciences, Social Science Planning Project of Fujian Province, Fujian Province Department of Education and other key social science projects 5 Xiang social science project, as an important member of the National Social Science in general to participate in the project, the Ministry of Science inter-governmental cooperation projects , Fujian Province Social Science Planning Project, Fujian Science and Technology Department of Soft Science Project and other eight scientific research projects, in the "Journal of Agronomy", "East China Economic Management", "Journal of Fujian Agriculture and Forestry University" and other academic journals published more than 30 papers published monograph 1 department, preparation of teaching materials 1 department.

Research Interest

Marketing channel, inter - organization marketing, marketing theory, Chinese enterprise marketing strategy