Bu Xinyi

Biography

Bu Xinyi, female, born in October 1961, Shanghai, master, professor, master tutor. In 1984 graduated from the Department of Management Science, Fudan University, in 2000 by the Zhejiang University master's degree, served as marketing professional person in charge, Department of Business Administration and other duties, the United States The University of Memphis visiting scholar, 2007 school top ten teachers, 2015 School excellence excellence teacher nomination award, the current nine three school community Hang two branch club committee. Mainly engaged in system analysis and decision-making optimization, knowledge management, data mining and other aspects of research, has presided over the Zhejiang Provincial Natural Fund project "to support the development of new services, knowledge and network management mechanism", Zhejiang social science planning project " Network organization of new service development incentive model and strategy research "," based on enterprise information enterprise strategy resource management model "and the teaching reform project and enterprise commissioned more than 10 items; participate in the National Natural Science Foundation and the national social science planning project research The number of work in the domestic level journals, core journals and foreign academic journals on the table more than 30 papers, of which the paper "based on dynamic fuzzy cognitive map of the implicit knowledge quantitative representation" by the 2007 Zhejiang Provincial Higher Education Research Award three And other prizes; won the 2014 student science and technology work excellent instructor, to guide students to obtain the 2014 National College students e-commerce three Challenge first prize and the best creative award, training graduate students won the title of outstanding graduates in Zhejiang Province.

Research Interest

Mainly engaged in system analysis and decision-making optimization, knowledge management, data mining and other aspects of research