Kara Chan
Professor
Communication Studies
Hong Kong Baptist University (HKBU)
China
Biography
Prof. Chan is currently Professor in the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the academia. She is convener of Environment, Health and Sustainability Working Group of David C. Lam Institute for East-West Studies. She recently completed a project on promoting healthy eating among adolescents. Her journal articles has won five awards at the Emerald Literati Network Awards for Excellence. Prof. Chan joined the HKBU in 1993. She was a visiting Professor at Copenhagen Business School, Aarhas University, and Klagenfurt University
Research Interest
Cross cultural consumer studies, advertising strategy, gender roles, environment and health
Publications
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Chan K, Prendergast G, Ng YL (2016) Using the Theory of Planned Behavior to predict adolescents’ intentions to engage in healthy eating. Journal of International Consumer Marketing 28: 16-27.
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Huxley P, Chan K, Chiu MYL, Evans S, Ma S (2016) The social and community opportunities profile (SCOPE) social inclusion measure: structural equivalence in community mental health residents in Hong Kong and the UK. International Journal of Social Psychiatry 62: 133-140.
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Chan K, Tse T, Tam D, Huang A (2016) Perception of healthy and unhealthy food among Chinese adolescents. Young Consumers 17: 32-45.
