Terri H. Chan
Research Assistant Professor
Communication Studies
Hong Kong Baptist University (HKBU)
China
Biography
Dr. Terri H. Chan received her Ph.D. in Marketing from the University of Hong Kong in 2014. During her Ph.D. studies, she was nominated the sole representative of her university to the AMA Doctorial Consortium 2013 and was conferred with the Reaching Out Award from the HKSAR government. Dr. Chan conducts research in the areas of advertising, branding, social media, and marketing strategy, with a focus on the topic of communication engagement. Her research is in review at multiple top journals in advertising and marketing, and she has published articles in the International Journal of Advertising, Cyberpsychology, Behavior, and Social Networking, and the International Journal of Electronic Commerce Studies. Prior to her Ph.D. studies, she obtained her MPhil. degree from Cambridge University, UK. She holds a Bachelor of Social Sciences (with First Class Honors) from the University of Hong Kong.
Research Interest
Advertising and Branding, Social Media Research, Celebrity Endorsement, Communication Engagement
Publications
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Terri CH (2014) Facebook and its Effects on User’s Empathic Social Skills and Life Satisfaction: A Double-Edged Sword Effect. Cyberpsychology, Behavior, and Social Networking 17: 276-280.
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Terri CH, Tse CH (2016) Profiling Lead Researchers in Advertising Research. In Advances in Advertising Research (Vol. VII), ed. George Christodoulide, Anastasia Stathopoulou, and Martin Eisend, ahead of print. Springer.
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Terri CH, Tse CH, Hung K (2016) Productivity and Impact in Advertising Research since the Millennium: A Profiling and Investigation of Drivers of Impact. International Journal of Advertising pp: 1-27.
