Vivian C. Sheer
Professor
Communication Studies
Hong Kong Baptist University (HKBU)
China
Biography
Vivian C. SHEER has completed her PhD in University of Florida, USA. Presently she is working as professor in Department of Communication studies in Hong Kong Baptist University
Research Interest
Health Communication, Computer-Mediated Communication, Communication Studies, Communication Monographs, Communication Theory
Publications
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Sheer VC (2014) A meta-synthesis of health-related self-efficacy instrumentation: Problems and suggestions. Journal of Nursing Measurement 22: 77-93.
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Shen FY, Sheer VC, Li RB (2015) Impact of narratives on persuasion in health communication: A meta-analysis. Journal of Advertising 44: 105-113.
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Sheer VC, Mao C (in press) Cigarette initiation among Chinese male teenagers in early smoking interactions. Health Communication.
