Vivienne Leung S.y.
Senior Lecturer
Communication Studies
Hong Kong Baptist University (HKBU)
China
Biography
Academic Qualifications 2008-2012 Doctor of Philosophy in Communication Hong Kong Baptist University 1997-1999 Master of Philosophy in Communication Hong Kong Baptist University 1994-1997 Bachelor of Social Science in Communication Hong Kong Baptist University
Research Interest
Advertising, Advertising persuasive effectiveness, Celebrity endorsement effect, Celebrity culture, Consumer, branding and advertising, Media influence on body and self image, Creativity, Health Communication, Social Service Marketing/Public Relations, Customer metaphor, Advertising by professionals (medical doctors and lawyers), Intercultural Communication, Cultural differences between Chinese and Westerners in face-saving, Intercultural differences in perception to advertising
Publications
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Leung SY (2014) Projective Assessment of Body Image among Young Chinese in Hong Kong. Intercultural Communication Studies 23: 35-52.
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Leung SY, Cheng K (2016) Female and male patients’ perceptions to primary care doctors’ communication skill in Hong Kong. Patient Experience Journal 3: 7-14.
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Leung SY, Cheng K (2016) “Publics’ perception of celebrities with serious illness in Hong Kong and the impact of media stories of ill celebrities on health awareness and behavior. Journal of Communication in healthcare: Strategies, media and engagement in global health.
