Allan K.k. Chan
Professor
Department of Marketing
Hong Kong Baptist University
China
Biography
Professor Chan is Professor in Marketing, MBA/MScBM Programme Director, and also serves as Associate Dean of School of Business, HKBU. He chairs the School’s Accreditation and Assessment Committee which is responsible for the Assurance of Learning and international accreditation matters. Prof. Chan was Associate Vice-President of HKBU from 2014-2016. He was Executive Associate Dean of Graduate School, HKBU from 2013 to 2014. He also served as Acting/Interim Dean of School of Business from 2013 to 2015. During the first semester of 2015-16 when he was on sabbatical leave, he was a Rajawali Visiting Fellow at the Ash Center for Democratic Governance and Innovation, Harvard Kennedy School.
Research Interest
Chinese Brand Naming, Business Ethics, Case Study
Publications
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Shi G, Shi Y, Allan KKC, Liu M, Fam K (2011) The Role of Renqing in Mediating Customer Relationship Investment and Relationship Commitment in China. Industrial Marketing Management 40: 496-502.
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Fock H, Allan KKC, Yan D (2011) Member-Organization Connection Impacts in Affinity Marketing. Journal of Business Research 64: 672-679.
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Fetscherin M, Alon I, Littrell R, Allan KKC (2012) In China? Pick Your Brand Name Carefully. Harvard Business Review 708.
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Chan A, Cheung S (2015) Special Issue on Corporate Social Responsibility and Sustainability: An Introduction. Journal of Business Ethics 130: 753-754.
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Fetscherin M, Diamantopoulos A, Chan A, Abbott R(2015) How are Brand Names of Chinese Companies perceived by Americas. Journal of Product and Brand Management 24: 110-123.
