Yi-ru Regina Chen

Biography

Dr Yi-Ru Regina Chen (PhD, MA: University of Maryland, College Park) is an assistant professor in public relations. She also serves as the associated director of the School’s Centre for Media and Communication Management, primarily to oversee one of the Centre’s landmark talk series, Public Relations Series. Dr Chen’s research focuses on how public relations can bring mutual values to various organizations (corporations, NPOs, governments) and stakeholders via strategic communication, especially in the context of greater China. Her research interests include government relations and public communication, public engagement on mediated social communication in China, and CSR and public trust in business. She is the 2006 Bob Heath Top Paper winner (ICA, PR Division) and the 2015 Page Legacy Scholar (Author W. Page Center). Her work has been published (or accepted for publication) in Journal of Medical Internet Research, Journalism and Mass Communication Quarterly, Journal of Public Relations Research, Public Relations Review, Information, Communication & Society, Communication Research Report, Journal of Communication Management, Cogent Social Sciences, and Business Yearbook.

Research Interest

Strategic communication, Social media engagement, Corporate social responsibility and trust in business, Government affairs, Role of information and communication technologies (ICT) in social isolation among elderly