Y.m. Wong
Senior Lecturer
Department of Management
Hong Kong Baptist University
China
Biography
Y.M. Wong Academic & Professional Qualifications are PhD (HKU), MBA (StrathclydeU), Diploma (CUHK), BBA (CUHK). Currently he is working as Senior Lecturer, Department of Management Acting Director, EIC; Coordinator - Entrepreneurship Concentration
Research Interest
Marketing of Non-Profit Organization
Publications
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Wong Y (2015) Implementation of CRM in a Non-Profit Organization: A Review under the Four-layer Framework. Journal of Business and Economics.
