Xinghua Tang

Biography

Published more than 50 papers, of which many papers were reproduced in full text of the National People's Congress. The main representative: "Relationship of Cooperative and Competition in China's Enterprise and Continued Development", "Deviating Control for the Sale of an Enterprise", "Enterprise Competition: New Trends in Enterprise Competition in the 21st Century", "Learning about Innovative Enterprise Organization Model "" Brand expansion "," corporate tacit knowledge sharing approach "," China's corporate competition errors and countermeasures "," Dell model and China Direct marketing "," to China direct marketing cutting pulse "," test On the Maintenance of Customer Relationship in Direct Marketing System in China ". Presided over the completion of "cross-century marketing talent characteristics and training model", "economic management professional production practice teaching quality assurance system", "educational investment policy research", "application value chain theory and Hubei enterprise competitive advantage cultivation "," Product development and design cost optimization principles and methods of research "," national economic information on the impact of enterprise management and countermeasures "and other 10 national and provincial and ministerial level scientific research projects. Editor of the textbook 7, the main representative: "modern marketing", "industrial enterprise management", "Introduction to Enterprise Management." 97 International Industrial Engineering Conference; 2000 Sino-Japanese International Conference on Industrial Management. Presided over the completion of the "cross-century marketing talent characteristics and training model of the subject" as the second prize of teaching and research topics. National Institute of Value Engineering, China, a senior member of the Chinese market society.

Research Interest

 marketing