Dr. Liu Yaping
Management
Lanzhou University
China
Biography
Dr. Liu Yaping is currently working as a Professor in the Department of Management, Lanzhou University , china. His research interests includes Customer perceived value research, customer loyalty research, service marketing and management, brand creation, evaluation and management processes, multinational knowledge management and transfer. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Liu Yaping is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Customer perceived value research, customer loyalty research, service marketing and management, brand creation, evaluation and management processes, multinational knowledge management and transfer.
Research Interest
Customer perceived value research, customer loyalty research, service marketing and management, brand creation, evaluation and management processes, multinational knowledge management and transfer
