Hou Guifan

Biography

Hou Guifan, female, born in 1963. Northeast Normal University Business School Marketing Professor, Ph.D. Has many years of teaching experience and business management experience. For our college undergraduate, academic graduate students, in-service graduate students set up marketing, management, marketing planning courses. Mainly research marketing management, corporate culture management, human management and other modern management theory. He has published more than 20 papers in Guangming Daily Theory, People's Daily Theory, Social Science Front, Contemporary Economic Research and other magazines, and has won provincial and municipal research awards. Has undertaken and participated in all kinds of scientific research projects more than 10 items. Many times for the province's banking industry, tobacco industry, the hotel industry and many other enterprises held marketing theory and marketing business training.

Research Interest

Marketing