Chang Yu
Associate Professor
Marketing
Northwest Polytechnic Institute
China
Biography
CHANG Yu is working as Associate Professor for the department of Management Science and Engineering (Economics and Trade) in the school of Management, Northwest Polytechnical University, China.
Research Interest
1.Relationships Marketing (Emphasis on Supplier and Buyer relationship); 2.Marketing capability (Emphasis on Analysis and Evaluation of Marketing Capability); 3.New Product Development and Hi-tech Marketing
Publications
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Research on maturity model of enterprise NPD project management. (2011 International Symposium On Applied Economics, Business And Development, ISAEBD 2011, Dalian, China, August 6-7, 2011.EI: 20113314244641)
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Research on supplier relationship management of the main manufacturer of large aircraft project : A psychological contract perspective [J] .International Journal of Plant Engineering Management 2013，Vol.18, No.3,P173-181
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Resarch on the Stability Structuring of Cooperation and Conflicts between main manufacturers and suppliers of the large airctaft project——analysis based on the game payoff structure matrix[J]. European Journal of Business and Management, 2013,5(10),138-145.
