Yinghui Wang
Associate Professor
Economics and Trade
Northwest Polytechnic Institute
China
Biography
Yinghui Wang is working as Professor for the department of Management Science and Engineering (Economics and Trade) in the school of Management, Northwest Polytechnical University, China.
Research Interest
1. Service Marketing; 2.Corporate Philanthropy and Cause- related Marketing; 3.Cultural Industry Cluster and Regional Economies
Publications
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Research on Clustering Algorithm of Client Market Segmentation in Knowledge Intensive Business Services, Statistics and Decision, 2009(9):24-26;
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Cultural Industry Research in Niche Perspective, China National Conditions and Strength, 2012(1):24-28;
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Research on Driving Mechanism of Innovation Diffusion in Historical Resources Cultural Industry, Journal of Humanity, 2013.（12）:119-129;
