Melanie Lux
MARKETING AND PUBLIC RELATIONS
pharmacy
PaizaBio
China
Biography
Melanie Lux has more than three decades of experience working with global and national corporations on marketing, branding and public relations. For nearly a decade, she represented global packaging leader Sonoco in their consumer and industrial packaging divisions, assisting with product launches around the world, opening new manufacturing operations in Asia and Latin America, providing media relations at trade shows in Europe and North America, and liaising with clients such as P&G, HP, Kraft Foods, and Gillette. Her efforts earned Sonoco millions in news stories. Melanie has also helped other global companies enter new markets and position for rapid growth.
Research Interest
Her experience also includes two decades in the healthcare and biotech arenas. She earned a BA in Journalism with a Business minor, graduating Cum Laude, from Trinity University, San Antonio, Texas.