David Cox
VP, Global Sales
management
Response Point of Care (Response Biomedical)
China
Biography
David brings over 20 years of medical sales experience to Response including direct sales and distribution management, strategic marketing and successful new product launches. Along with his Sales expertise, David brings strong leadership skills and a proven track record that demonstrates his ability to implement strategically-focused action plans resulting in accelerated revenue growth. David also provides a deep understanding of cross-functional business processes and how they support the overall success of sales and marketing. Beginning with a successful sales career at ADP Canada, David quickly progressed to Allegiance Healthcare, a manufacturer and distributor of Medical products, supplies and equipment. After Allegiance Healthcare was acquired by Cardinal Health, David continued to progress through sales, marketing, and leadership positions over the next 10 years. David excelled in sales and won various awards and incentives due to his keen understanding of strategic medical sales processes.
Research Interest
management
