Alp Altun

Biography

Alp Altun has 17 years of experience working in China, out of which 10 years direct management experience in manufacturing. He is an experienced leader in product management, brand building and marketing management in multiple sectors and grew start-ups to mid-size organizations up to 400 employees. He consults western businesses with international brands for their China business with his operations support centre in Shanghai where he offers outsourced marketing management and operations solutions including legal support. He also advises enterprises and government agencies in cross border infrastructure and investment projects between China, Germany and Turkey.He has a proven track record in advising top-level strategy, planning and executing sales operations successfully with a holistic approach. Alp lectures Strategy and Operations Management at Jiao Tong University ICEC as well as through various platforms such as the European Chamber of Commerce (EUCCC). He is a frequent panelist, speaker or moderator on various topics on China and Management in China. Mr. Altun grew up in Hamburg, Germany. He is married to his Japanese wife and has two daughters aged 12 and 9.He holds a B.A. in Business Administration from the University of Applied Sciences Wilhelmshaven (changed into Jade Hochschule), in Germany with majors in Organization, HR Management and Marketing.

Research Interest

Business and Economics