Edward Falzon

Biography

Edward started an IT consulting company at 22 years old. At odds with the industry norm of recommending massive system upgrades and brand-migrations, his consulting focus was in maximising existing technology and infrastructure to achieve corporate needs without requiring huge projects or expenditure. In 1999, he developed network-management software that fulfilled a niche market need, quickly finding customers in nine countries across government, education, non-profit and corporate sectors. Edward is the author of a controversial religious book and, as a newcomer to the publishing world, is researching innovative ways to raise awareness of his work. Business Innovation In any market, it’s not enough to have a popular or well-priced product. Popularity always drops and prices always rise. To maintain any kind of competitive advantage, companies must constantly develop innovative products, services, manufacturing processes and advertising. This module covers the nature of innovation, motives behind it, reasons good innovations fail and ways to “innovate without innovating.”

Research Interest

Accounting & Marketing