Li Yuan
Assistant Professor
School of Business Administration
Shanghai Lixin University of Commerce
China
Biography
EDUCATION BACKGROUND 2008: Lakeland College, U.S.A, visiting scholar 2002 - 2003: Shanghai University of Finance and Economics, Shanghai, China Further study in marketing postgraduate program 1993-1994: Renmin University of China, Beijing, China Further study in trade and Economics area 1982 -1986: Shanxi University of Finance and Economics, Taiyuan, China Bachelor of arts in trade and Economics area, awarded in 1986 EXPERIENCE Full Time: 2004-present, Teacher, Department of Business Administration, Shanghai Finance University 2001-2004, Teacher,Business Management College, Shanxi University of Finance and Economics 1986-2001, Teacher, Adult Education College, Shanxi University of Finance and Economics Courses Taught: Marketing, International Marketing, International Business Negotiations, Consumer Psychology, The Principles of Management, Modern Company Management, Company Strategy, Commodity Circulation Theory,
Research Interest
Trust Marketing; Financial Marketing; Event Management
Publications
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6. The Thoughts about the Development of Chinese Modern Service Industry,(Journal of Economic Issues, 2006)
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4. The Research on the Tactics of Chinese Trust Marketing(Journal of Zhejiang Finance, 2013)
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4. The Research on the Tactics of Chinese Trust Marketing(Journal of Zhejiang Finance, 2013)
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3. The Research on the Strategies of Chinese Trust Marketing(Journal of Zhejiang Finance, 2013)
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2.Constructing Marketing Channels to Upgrade Trust Services Sectors (Journal of Zhejiang Finance, 2013)
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1. Build the firewall of marketing strategies, forge the core competitiveness of The Trust Industry(Journal of Zhejiang Finance, 2013)
