Peng Bo
Assistant Professor
School of Business Administration
Shanghai Lixin University of Commerce
China
Biography
EDUCATION BACKGROUND Shanghai University of Finance & Economics, Shanghai, Marketing Ph.D. 2012 Related Areas: Marketing Thesis Title: “The Effect of Category Extension on Firm Value” Shanghai University of Finance & Economics, Shanghai, Marketing, Master, 2009 Shanghai University of Finance & Economics, Shanghai, Marketing, Bachelor, 2005 HONORS AND GRANTS “HuaWei Reward" of Shanghai University of Finance & Economics, 2008 Second-Class People's Scholarship of Shanghai University of Finance & Economics, 2009-2012 “Excellent Party student” of Shanghai University of Finance & Economics, 2010 “Outstanding graduate thesis” of Shanghai University of Finance & Economics, 2011 EXPERIENCE Full Time: Instructor of Human Resource Management, School of Business Administration, Shanghai Finance University, 2012-present Marketer, Department store of Dashang Company group, Daqing, 2005-2006. Courses taught Spring 2012, Business Negotiation Spring 2013, Job Analysis Fall 2013, Organizational Behavior and Purchasing Management
Research Interest
Teaching: Job Analysis, Organizational Behavior, Purchasing Management Research: Organizational Behavior
Publications
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4. Bo Peng, Study of the Activation of Traditional Chinese Time-honored Brand. Journal of Modern Economic Management, 04/2012.
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3. Bo Peng, Gangling Chao, Consumption Function Based on the Features of Periodic Consumption of Chinese Residents. Journal of Consumption Economy, 12/2011.
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2. Bo Peng, The Study on the Effect of Brand Ambassador on Brand Itself and Brand Choice. Journal of Modern Economic Management, 12/2011
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1. Gangling Chao, Xiaoyu Wang, Bo Peng, etc. Three Decades of the Chinese Economic Reform (The Chapter of the Circulation System Reform). Shanghai University of Finance and Economics Press, 12/2008.
