Yang Hairu
Lecturer
School of Business Administration
Shanghai Lixin University of Commerce
China
Biography
EDUCATION BACKGROUND Ph.D., City University of Hong Kong, 2010 M.A., China Ocean University, 2004 B.A., Qingdao Ocean University, 2001 EXPERIENCE Full Time 2004—Present Associate Professor, Shanghai Finance University. Courses Taught Management, Strategic Management, Intercultural Business Management
Research Interest
Teaching: Strategic Management, Essentials of Management, Intercultural Business Management. Research: Strategy Management, International Business, Entrepreneurship.
Publications
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Yang, Hairu, Daniel Ding, Zhiqiang Liu and Xuehua Wang 2009. International Entrepreneurship and Knowledge Acquisition in Chinese International Firms, presented at the Academy of International Business, San Diego, California, 27-30, June, 2009
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Yang, Hairu, Daniel Ding, Xuehua Wang and Zhiqiang Liu 2009. International Entrepreneurship, Organizational learning and Performance: A study of Chinese firms, presented at the Academy of International Business, San Diego, California, 27-30, June, 2009
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Yang, Hairu, Daniel Ding and Zhiqiang Liu 2009. International Entrepreneurship and Knowledge Acquisition: the Moderating Effects of Network and Organization Structure in Chinese Firms,†presented at International Business Conference- Competition or Cooperation: East vs.West, Canada, 11-12 May,2009, Best Paper Award
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Wang, Xuehua, Zhilin Yang, Chenting Su, Nan Zhou and Hairu Yang 2009. Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies: The Role of Ideal Identity Salience, the Proceedings of American Marketing Association, Chicago: Summer 2009
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Yang, Hairu, Daniel Ding and Zhiqiang Liu 2009. International entrepreneurship and knowledge acquisition: the moderating effects of network and organization structure in Chinese firms International Journal of Business and Emerging Markets, Vol.2 No.4 2010
