Yang Jingshu
Assistant Professor
School of Business Administration
Shanghai Lixin University of Commerce
China
Biography
EDUCATION BACKGROUND Shanghai University of Finance & Economics, Shanghai, Marketing Ph.D. 2010 Related Areas: Marketing Thesis Title: “The Research of Chinese Consumer Psychology and Behavior” Xi’an Jiaotong University, Xi’an, Regional Economics, Master, 2006 Xi’an Jiaotong University, Xi’an, International Economic and Trade, Bachelor,2003 HONORS AND GRANTS “Three Goods" student of Xi’an Jiaotong University 1999-2000 “Excellent Student” of Xi’an Jiaotong University 2000-2001, 2001-2002 First-Class Scholarship of Xi’an Jiaotong University 2003-2006 Second-Class People's Scholarship of Shanghai University of Finance & Economics 2008-2009 Courses Taught: Spring 2010, Business Negotiation\Negotiation and Communication Fall 2010, Business Negotiation\Negotiation and Communication Spring 2011, Negotiation and Communication\ Financial Marketing Fall 2011, Cross-culture and Business communicating Fall 2012, Cross-culture and Business communicating Spring 2013,Cross-culture and Business communicating,Business Negotiation
Research Interest
Consumer Behavior
Publications
-
Yang Jingshu, Chao Gangling. 2009. A study of the reason for Chinese residences’ “keep up with Joneses†in consumption behavior. Consumer Economics. Volume 25, NO.6:51-54.
-
Li Zhan,Yang Jingshu. 2009. The change of economic efficiency in the infrastructure of small cities. Urban Studies. NO.3:99-103.
-
Yang Jing-shu. 2009. The summarize of western sociological consumption theory-the sociological explanation of the expansion of Chinese consumption. Productivity Research, NO.14:184-186.
