Zheng Huan

Biography

Zheng Huan, born in 1961, Zhejiang Ningbo; Professor, director, advertising professional person in charge, the main research direction for the advertising and creative industries; major social part-time for the China Advertising Association Academic Committee, China Higher Education Institute of advertising research branch, Executive director of the Institute of Journalism and Communication, China Advertising IAI review experts, modern advertising magazine reviewers experts. The main academic works are "advertising creative", "Chinese advertising creative - learning and surgery", "image economy and creative industries", "Shanghai advertising industry" Eleventh Five "development strategy research", "from eye movement to action - - "China's brand research", "China's advertising Eleventh Five-Year Development Plan", "China Advertising 12th Five-Year Development Plan (Advertising Education)" and other projects; Published more than 40 professional papers; won the Shanghai outstanding teaching achievement award, Shanghai outstanding teaching material first prize. As the National College Students Advertising Art Competition, China Advertising Association Academy Awards and other important professional events, to guide the undergraduate students were marketing planning case one or two third prize, to guide the graduate students won the National Challenge Cup special competition second and third prize, the China Advertising Association College Award Bo, Master thesis contest one, two, three prize a number, won the title of excellent instructor.

Research Interest

Advertising Art Competition