Huang Rong
Associate Professor
business
Shanghai University of Finance and Economics
China
Biography
Huang Rong she is currently working as a research fellow at Shanghai University of Finance and Economics
Research Interest
Brand Equity, Consumer Behavior, Prosocial Behavior, Corporate Social Responsibility, Emotion
Publications
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(2008), "Assessing Satisfaction with Core and Secondary Attributes", Journal of Business Research .
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"How brand awareness relates to market outcome,brand equity,and the marketing mix", Journal of Business Research .
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"Assessment of Brand Equity Measures", International Journal of Market Research
