Xiaoyu Wang
Associate Professor
Finance
Shanghai University of Finance and Economics
China
Biography
Xiaoyu Wang is currently working as a research fellow at Shanghai University of Finance and Economics
Research Interest
Negative information management; Consumer behavior
Publications
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Wang Xiaoyu, Wang Zhiliang, (2004), "The effect of product-harm crisis situations on firms’ spokesperson strategies: Evidence from China’s emerging market economy", Public Relations Review .