Yuxin Chen

Biography

Yuxin Chen is Dean of Business, Distinguished Global Network Professor, Global Network Professor, NYU Shanghai, NYU. He also holds an affiliated appointment in the Department of Marketing at the NYU Leonard N. Stern School of Business. Prior to joining NYU Shanghai, he was the Polk Brothers Professor in Retailing and Professor of Marketing at the Kellogg School of Management at Northwestern University as well as Associate Professor of Marketing at the NYU Stern School of Business. He holds a PhD and an MSBA in marketing from Washington University in St. Louis and a BS in physics from Fudan University. Chen's primary research areas include Data-driven Marketing, Internet Marketing, Competitive Strategies, Retailing, Pricing, Advertising, Structural Empirical Models, Bayesian Econometric Methods, Behavioral Economics and Marketing in Emerging Markets. His research has appeared in publications such as Information Systems Research, Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics, etc. Chen won the Frank M. Bass Dissertation Paper Award for best marketing paper derived from a PhD thesis published in an INFORMS-sponsored journal, the 2001 John D.C. Little Award for the best marketing paper published in marketing science or management science for his research on targeted marketing, and the Paul E. Green Award for papers published at Journal of Marketing Research in 2012. In addition, he was a finalist for INFORMS Society for Marketing Science Long Term Impact Award in 2011. Currently, Dr. Chen serves as a Senior Editor of Marketing Science. Previously, he served as associate editor for the Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics and served as senior editor for the Journal of the Production and Operations Management Society (POMS) and Customer Needs and Solutions. He was on the editorial board of the Journal of Marketing, International Journal of Research in Marketing, and Journal of Marketing Science (Chinese).

Research Interest

Data-driven marketing, Internet marketing, Competitive strategies, Retailing, Pricing, Advertising, Structural empirical models, Bayesian econometric methods, Behavioral economics,Marketing in Emerging Markets