Yang Xiaohong

Biography

Yang Xiaohong, male, born in 1966. In 1988 graduated from the Sichuan University Department of Chinese language and literature, received a Bachelor of Arts degree, in 2006 in Sichuan University received a doctorate in literature. In 2008 as a professor of Sichuan University, in 2003 began as a master of communication master tutor. Is now Sichuan University Teaching Steering Committee of liberal arts, Sichuan University Creative Industry Research Institute, Sichuan University School of literature and journalism, director of advertising and communication. Peking University Institute of modern advertising researcher, Beijing Union University advertising school guest professor. In 2011 the United States Arizona State University cultural visit. "State Council on the promotion of cultural creativity and design services and related industries integration of the development of a number of opinions" consultants, the World Bank loan / UK government grants rural water supply and environmental health project dissemination experts. China Advertising Education Research Association, vice president of China Higher Education Advertising Committee Deputy Secretary-General, China Advertising Association Academic Committee. Sichuan Province Advertising Association vice president, Chengdu Advertising Association Deputy Secretary-General, academic branch president.

Research Interest

Advertising and marketing, visual culture, media economy