Sathyaprakash Balaji Makam
Professor
Business School
The University of Nottingham Ningbo, China
China
Biography
Dr. Sathyaprakash Balaji Makam (M S Balaji) is an Associate Professor in Marketing at Nottingham University Business School China (NUBS). Prior to joining NUBS on September 2015, he held a Lecturer (research) position at Taylor’s Business School, Taylor’s University, Malaysia, and Assistant Professor position at IBS Hyderabad, IFHE University, India. He was a visiting research scholar at Whitman School of Management, Syracuse University, USA between August 2007 and July 2008. Prior to the academic career, he worked in the Healthcare Industry for more than 3 years in India. Dr. Balaji has published his research in leading marketing and business management journals including Journal of Business Research, European Journal of Marketing, Information and Management, International Journal of Hospitality Management, Journal of Services Marketing, Service Industries Journal and others. He received the AIMS-IMT Outstanding Young Management Researcher Award in 2012 for his research contributions. He serves as a reviewer for many leading marketing and business management journals.
Research Interest
Management and budiness
Publications
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Jha, S., Balaji, M.S., Yavas, U., & Babakus, E. (2017), “Effects of Frontline Employee Role Overload on Customer Responses and Sales Performance: Moderator and Mediatorsâ€, European Journal of Marketing, Vol. 51, No. 2 (ABS 3 and 2015 Impact factor: 1.088).
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Roy, Sanjit, Balaji, M.S., Kesarwani, A., & Shekon, H. (2017), “Predicting internet banking adoption in India: A perceived risk perspectiveâ€, Journal of Strategic Marketing (ABS 2).
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Roy, Sanjit, Balaji, M.S., Saalem Sadeque, Bang, N., & Melewar, T.C. (2017), “Constituents and Consequences of Smart Customer Experience in Retailingâ€, Technological Forecasting and Social Change (ABS 3 and 2015 Impact factor: 2.678).
