Alain Yee Loong Chong
Professor
Information Systems
The University of Nottingham
China
Biography
Alain is a Professor of Information Systems at Nottingham University Business School China (NUBS). Prior to joining NUBS, Alain has worked in the United Kingdom, Malaysia, and Hong Kong as a software engineer, postdoctoral fellow and Associate Professor in Computer Science. Alain’s research interests are in the areas of e-business, technology acceptance and healthcare information systems. Alain has published over 100 articles and was a recipient of the 2012 Ten Outstanding Young Malaysian Award conferred by Junior Chamber International. He was also named as one of the Most Cited Chinese Researchers in 2015 and 2016 by Elsevier Scopus database and is a recipient of the Ningbo 3315 Individual Talent Scheme. To date, he has received more than RMB 2 million funding for various research projects (E.g. HK General Research Fund, Royal Society, National Natural Fund of China, Malaysia Fundamental Research Grant Scheme etc.).
Research Interest
Computer Science
Publications
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Balaji, M.S., Khong, K.W. and Chong, A.Y.L., 2016. Determinants of negative word-of-mouth communication using social networking sites. Information & Management.
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Chong, A.Y.L., Li, B., Ngai, E.W., Ch'ng, E. and Lee, F., 2016. Predicting online product sales via online reviews, sentiments, and promotion strategies: A big data architecture and neural network approach. International Journal of Operations & Production Management, 36(4), pp.358-383.
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Chong, A.Y.L., Ch’ng, E., Liu, M.J. and Li, B., 2017. Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews. International Journal of Production Research, 55(17), pp.5142-5156
