Maria Jun Luo
Assistant Professo
Marketing & Entrepreneurship
The University of Nottingham
China
Biography
Maria is currently a Doctoral Researcher in Nottingham University Business School China. Her research is in the area of services marketing. She has been the graduate teaching assistant to various marketing modules within NUBS China since 2011.
Research Interest
Service marketing, specifically in customer relationship management, service recovery, E-WoM and customers’ aggressive behaviors in the service sector.
Publications
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Luo J., Martin J. Liu, & Chong, A. Y.-L. (Accepted). Making Customers Feel Welcome -- The Haidilao Dining Experience In: Kandampully, J. (ed.) Service Management the New Paradigm in Hospitality. 2nd ed. USA.
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Luo J., Liu, M.J., & Chong, A. Y.-L. (In press). Haidilao Hotpot Restaurant. In: Kandampully, J. (ed.) Customer Experience Management -- Enhancing Experience and Value Through Service Management.
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Luo, J., Chong, A. Y.-L., Ngai, E., & Liu, M. J. (Accepted).Green Supply Chain Collaboration Implementation in China: The Mediating Role of Guanxi. Transportation Research Part E: Logistics and Transportation Review (SCI, ABS Level 3
